The Medium is the Message
Videography: A Visual Learning Experience
New Hire Welcome Video
I wanted to start the learner’s training with a warm, sincere welcome from their new colleagues throughout the network. The organization is big consisting of diverse folks working in a variety of locations: offices, fulfillment sites, or home. I had to capture the variety of working environments, and the diversity of people to ensure the video could be used for all new hire training and remain evergreen .
I asked people to send in videos welcoming folks and explaining why the love working for the organization.
Note: This video has been edited to remove logos, the name of the organization, and trade secrets.
Technical/Functional Training Video
This video demonstrates the workflow of packaging medication from beginning to end. This video was filmed from three different angles: bird’s-eye view, medium, and close up. It also vacillates between the technician’s actions in conjunction with their screen.
Combined, this tells the learner the sequence to performing a workflow, and uses different angles to make clear each action.
This video does not include sound because with narration and pop-ups are used (in Storyline) for explanation of workflow, safety, and quality.
Note: This video has been edited to remove logos, the name of the organization, and trade secrets.
SXSW Promotional Video
This is an external video created to showcase Amazon Pharmacy’s Same Day Delivery. It tells the story of the lifecycle of a prescription: how it’s filled, packaged, and delivered within a few hours.
The video worked in conjunction to an event Amazon Pharmacy hosted at SXSW. The video played, and the same driver delivered the prescription in the middle of the event.